Dakota Supply Group - Index

Dakota Supply Group - dakotasupplygroup - Index

CONNECTIONS 50
DSG Is Recognized As
The Best Of The Best By
The National Association Of
Electrical Distributors
DSG has been honored with the 2008 Best of the Best Overall marketing award from TED
(The Electrical Distributor) Magazine, a monthly publication of the National Association of
Electrical Distributors (NAED). This award is presented to one distributor nationwide who represents
the best overall marketing practices in the electrical industry for that year. It is an award that
honors marketing excellence, and it can be recognized nationally as a benchmark for a successful
communication strategy.
Close to 450 entries in more than 40 separate
categories from across the United States were
received and reviewed by independent judges
who work in the marketing, communication and
electrical distribution industries. DSG was also
recognized with a Best of the Best award in the
Brand Awareness category and an honorable
mention in the Integrated Promotional
Campaign category for its innovative DSG
Kids Club. DSG’s marketing team creates the
company’s promotional communications
by working closely with Anchor Marketing,
a brand-building and new media
agency headquartered in Grand Forks,
North Dakota.
When DSG accepted its TED
Magazine awards at the
NAED AdVenture Sales
& Marketing Conference
in Chicago in August of
2008, the judges made
a point of recognizing
DSG’s innovative ideas, in
particular the unique focus
of the DSG Kids Club. “By
piquing a child’s mind at an
early age, the DSG program
opens the young mind to the
possibility of a career in the trades,”
second-year judge Mike Dandridge
said. “In this way, the company is
doing its part to secure the future of
the company, as well as the future of
the [distribution] industry. Now, that’s
a forward-thinking marketing plan.”
DSG is thrilled to be recognized as
the best of the best, and continues
to remain focused on bringing
fresh, innovative ideas to its
marketing efforts.
www.dakotasupplygroup.com