Dakota Supply Group - Index

Dakota Supply Group - dakotasupplygroup - Index

MECHANICAL
20
DSG Mechanical Group
The Super Bowl was quite a game this year.
It came right down to the wire. What a play!
What a catch! The next day, everybody wanted
to talk about the big game – and all the cool
commercials. In fact, it seems like the advertising
has become almost as important as the game
itself. It’s proof positive that marketing works,
especially when it’s done right.
But who can afford to buy a commercial in
the Super Bowl? Almost nobody. That’s not
really the point, though. Effective marketing –
effective communication – can work for anyone.
You may not reach as many people as the big
game, but if you reach the right people with
the right message, you can still get big results.
DSG can help. We can help you tell
customers about the products you offer. That’s
Marketing 101, and it’s something that we’re
good at. But the next level in marketing is just
as important: telling your customers why the
A-Level furnace is a better buy than the B-Level
furnace, even though it costs $500 more.
Or how adding options can add functionality.
Or how all toilets are not created equal.
That’s Marketing 201. It’s not something that
contractors spend a lot of time thinking about,
but they should.
After all, which is easier – selling to a
prospective customer or selling to a current
customer? If it helps, don’t think of it as
marketing at all. Think of it as business
communication. Business communication that
boosts your profits by helping you to sell
products with better margins. We can help you
with this, too.
Remember, there’s nothing wrong with
telling the world about the good things you do.
It’s an important part of being a contractor,
and the more connected that this world
becomes (we’ve even helped clients with their
web sites), the more important it will be.
Talk to your customers. Let us help.
Ryan Tracy
Mechanical Group Manager